|
White Papers
Measuring
the Customer Experience
Knowing what a
customer may do before
they do it!
Finally,
customers have been
identified as the most
important foundational
pillar for business
sustainability, and
rightly so! It is the
customer who can fire
anyone, in any
corporation, at any
time, by taking their
business elsewhere.
Successful
customer-centric
organizations have
learned that the primary
driver of long term
customer / supplier
relationships is
creating and sustaining
extraordinary customer
experiences. And the
only way to truly
understand what
customers perceive as
“extraordinary” is to
ask customers: what
constitutes
extraordinary and how
does the experience your
organization provides
rank against their
“supplier scorecard”?
Grow Customer Loyalty,
Grow Profits
Utilizing
Customer
Loyalty
Metrics
to
Build
Long-term
Account
Relationships
The single most
predictive indicator of
future growth is the
degree of dependency
that your existing
customers have toward
you.
Most corporate leaders
know that it costs more
to find a new customer
than to grow an existing
one, yet they operate by
a mantra that says, “We
always need more new
customers!” When it
fact, it is the current
base of customers that
will drive revenue
growth. Explore how
increased customer
loyalty is the single
most important driver of
increasing overall
corporate revenue and
achieving greater
financial performance.
Clients, Customers,
Buyers; Which Do You
Have?
An
Approach
to
Account
Segmentation
and
Servicing
The time has arrived
to develop clarity,
focus and unique
servicing models on
those select accounts
that are the life-blood
of our business’ future.
This white paper is
intended to stimulate
thoughts and action
processes to meet the
challenge of
“profitably” servicing
and in-turn retaining,
acquiring and developing
a unique portfolio of
accounts; locally,
nationally and globally.
Resources Available:
White Papers
Blog (Strategic
Account Management
Blog)
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
Resources
© 2013 LOYALTYPROfessional™ is a Strategic
Business Unit of The Chapman Group
All Rights Reserved
Home |
Contact Us
|
Terms
of Use |
Sitemap
|
Contact Webmaster |
Strategic
Account Management Blog
|
facebook
|
The Metrics Channel
|
clock
for website
