Grow Customer Loyalty, Grow Profits

By Dennis J. Chapman Sr., President, CEO

The single most predictive indicator of future growth is the degree of dependency that

your existing customers have toward you. Most corporate leaders know that it costs

more to find a new customer than to grow an existing one, yet they operate by a

mantra that says, “We always need more new customers!” When it fact, it is the current

base of customers that will drive revenue growth. Explore how increased customer

loyalty is the single most important driver of increasing overall corporate revenue and achieving greater financial performance.