ABOUT
LOYALTYPROFESSIONAL™
Companies
cannot
afford
to
lose
a
strategic,
long-term
customer.
In
fact,
in
today’s
economic
climate,
companies
cannot
afford
to
lose
any
customer.
When
serviced
correctly,
customers
generate
increased
profits
every
year
they
stay
with
a
company.
In
other
words,
the
longer
a
customer
is
kept,
the
more
profitable
they
become.
The
challenge
then
becomes,
retaining
and
growing
current
customers,
while
at
the
same
time
acquiring
new
ones,
and
optimizing
the
entire
customer
experience.
The
Chapman
Group’s
LoyaltyProfessional™
experts
work
in
collaboration
with
your
team
to
effectively
design
and
execute
a
“Voice
of
the
Customer”
(VOC)
program
that
directly
addresses
that
challenge.
Using
industry
recognized
best
practices,
processes,
and
metrics
our
experts
will:
Design
the
VOC
program
(i.e.
participants
and
frequency)
Co-create
the
survey
script(s)
and
distribute
survey
Gather
and
analyze
survey
results
Develop
and
implement
action
plans
based
on
feedback
…
all
in
an
effort
to
better
manage
and
improve
the
overall
customer
experience!
OUR
CLIENTS
SAY
IT
BEST…
“LoyaltyProfessional
™ is
an
actionable
voice
of
our
account
knowledge
base
that
has
replaced
our
traditional
customer
satisfaction
surveys.
It
provides
executives
and
account
teams
a
deeper
understanding
of
our
current
and
future
revenue
position
in
our
account.
It
is
helping
us
build
and
expand
relationships
and
eliminate lost
revenue
surprises
within
our
current
customer
base.”
-
Director,
Marketing
The
Americas,
Specialty
Minerals
Contact Us
Join the TCG strategic account management
(SAM) community and stay up to date on SAM news, trends, and best
practices through our expert’s latest white papers, webinars, blogs,
and other thought leadership
resources
THE FEED
April
05, 2013
-
Webinar: Sales and Account Management Best
Practices | Using the Voice of the Customer to Grow Relationships,
Revenues, and Profits
March 27, 2013
-
March 04, 2013
-
The Chapman Group President to Speak at SAMA's Pan-European
Conference in Berlin, March 10-12
February 14, 2013
-
Takeaways from the 7th Annual Net Promoter Conference
February 14, 2013 -
January 29, 2013 -
January
28, 2013
-
Part III:
Process | Tune-Up Strategy for a
Best-In-Class Strategic Account
Management Program
January
14,
2013
-
Tune-Up Strategy for a
Best-In-Class Strategic Account Management Program Part II: People
December
19,
2012
-
Annual SAM
Tune-Up Strategy Part 1: Account Segmentation - How to Stop
Over-Investing in Wrong Customers
December
13,
2012
-
Performance
Drivers in Strategic Account Managers
November
09,
2012
-
October
25,
2012
-
Creating and Realizing
Economic Value; The 5-Point Plan for Bursting Economic Pressures
October 2
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