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LoyaltyProfessional™
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Survey
Management
Survey Management
LoyaltyProfessional
TM
manages all
aspects of
the survey
instrument
(questions,
answers,
scores) and
surveying
process. Our
experts are
knowledgeable
in industry
recognized
survey
questioning
and survey
process best
practices
ensuring
that your
survey
receives
optimal
response
rates,
honest
feedback,
and
actionable
insight.
Survey
Question
Management
People are
surrounded
by surveys
today, in
just about
everything
they do –
some would
say that
they are
overloaded
and burdened
by them. We
say people
feel like
this because
the surveys
they are
receiving
and the
questions
they are
being asked
are not
engaging,
insightful,
or valuable
beyond a pat
on the back
and a few
additional
marketing
demographics
for the
surveying
organization.
Our
survey
questions
are
different –
more
insightful,
actionable,
and scored.
At
LoyaltyProfessional
TM
we
understand
what it is
you should
be asking
your
customers
about, and
how you
should be
asking it.
Simple
changes in
the phrasing
of questions
and answers
can make all
the
difference
in the
responses
you receive
and actions
you take
based upon
them. In
addition,
our experts
will help
you weight
and factor
your
questions
accordingly
– providing
you with the
most
accurate
loyalty
index
available.
Survey
Process
Management
Predictable,
repeatable,
and
measurable…Those
are the 3
criteria of
a solid
process. We
understand
what it
takes to
implement a
successful
survey
process – we
have been
doing it for
the past 10
years. Our
experts
knowledge of
the
intricacies
(i.e. days
and times to
send) of the
survey
process, and
the related
best
practices
ensures that
you know
what you
will get
with each
round of
surveys –
higher than
average
response
rates,
stronger
participation
(more,
richer data
points), and
actionable
insight. We
are
dedicated to
gathering
feedback on
your
customer’s
experience,
and it is
our
management
of the
process,
from the
initial
notifications
to the final
reminders,
that
optimizes
the success
of your
survey.
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© 2013 LOYALTYPROfessional™ is a Strategic
Business Unit of The Chapman Group
All Rights Reserved
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