> LoyaltyProfessional™ Services > Program/Survey Design

Program/Survey Design

Building an effective survey instrument and program begins with a successful design, and we believe the best designs are done in collaboration. You know your customers, your industry, your organization’s structure and sales/account management processes. LoyaltyProfessional's  experts know horizontal best practices and methodologies for measuring the customer experience. Combining those two knowledge bases creates a design specification for an impactful and valuable customer experience measurement program.  

In the initial phase we ( LoyaltyProfessional ) conduct a process workshop with key personnel from your organization related to measuring, managing, and improving the customer experience. During this workshop LoyaltyProfessional ^TM experts work with your team to design and formalize the requirements and specifications of your organization’s customer experience measurement program. 

Goals and Objectives of the process workshop include:

• Review of current customer experience measurement program and metrics

• Development of a comprehensive customer experience survey script (based upon the LoyaltyProfessional methodology), to best identify the successes and gaps in the customer management process.

• Definition of reporting requirements including metrics, charts, graphs, exports and integrations

• Development of customer communications

• Development of internal branding communications

• Definition of data sample

• Definition of survey process and frequency

• Access and training requirements

Click Here to View a Sample Survey

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