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Grow
Grow
Growing
life,
plants,
people,
pets…requires
information,
advice,
discipline,
consistency,
and the
right tools.
Similarly,
growing
customers
requires
knowledge,
best
practices,
processes,
methodologies,
and the
right
technologies…
For 10
years, LoyaltyProfessional
has been
helping B2B
organizations
organically
retain and
grow
customers
thru the
implementation
of customer
experience
measurement
programs.
The business
case for
investing in
the
retention
and growth
of current
customers
has been
made; time
and time
again…Take a
look at the
statistics
(one more
time):
1. The
average
company
loses 10%
of its
customers
each year
2. Acquiring
new
customers
can
cost five
times more
than
satisfying
and
retaining
current
customers
3. A 2%
increase in
customer
retention
has the same
effect on
profits as
cutting
costs by 10%
4. A 5%
reduction in
customer
defection
rate can
increase
profits by
25-125%,
depending on
the
industry
5. The customer
profitability
rate tends to
increase
over the life of a
retained customer
6. Companies can
boost profits
anywhere from 25 to
125% by
retaining merely 5%
more existing
customers.
Numbers don't lie.
Investing in
Knowledge,
Best Practices,
Processes,
Methodologies,
and Technologies,
focused on the
retention and growth
of your current
customer base, can
be the single most
effective investment
your organization
can make to boost
profitability.
Contact
LoyaltyProfessional
to learn how your
organization can
GROW your best
customers
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© 2013 LOYALTYPROfessional™ is a Strategic
Business Unit of The Chapman Group
All Rights Reserved
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