Going Beyond the NPS to Discover Better Ways of Measuring the Customer Experience 

 

This webinar helps guide participants on current global best practices (a better way) of enhancing the process, content and action planning components of an existing and/or new “measuring customer feedback” program. Dennis Chapman Sr. (founder and CEO of The Chapman Group and LoyaltyProfessional) speaks to a recognized approach, the Net Promoter Score (NPS) and how an organization who is utilizing this methodology can also consider advancing their customer experience measurement program forward (measurements and metrics). The webinar is intended to make participants think, re-evaluate and re-energize initiatives around knowing and measuring their customer’s experiences. Bottom line; ideas for having the “right” and most important customer facts and then turning these facts that drive loyalty and in-turn revenue into action!

 

6/22/2011    42 Minutes View Time

By Dennis J. Chapman Sr., President, CEO

 

 

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